Hello, I’m FRU, the creative energy behind linesbyme.studio, offering personalization through bespoke calligraphy, hand engraving and floral painting services based in Budapest, Hungary, but available worldwide.

With more than 15 years of experience in the advertising industry, both on the client and agency sides, I possess a deep understanding of brand communication. As a client service director, I have led teams of 5 and 30 people and mastered people management skills. Connecting and interacting with new people thrives me during live events and helps me build a strong relationship not only with my clients but with their customers as well. 

Over my years on the agency side, I worked with international brands and clients like Mercedes, BMW, Dove, Primor International, L’Oreal, Mondelez, Diageo, Heineken, Coca-Cola, HBO, Nestlé, Samsung, Sony, Unicredit, and Vodafone, among others. 

Today, as a calligraphy artist, I offer brands a unique perspective, guiding them through the entire process from concept development to final execution. My ability to help with the creative concept development and narrative building sets me apart from others as I truly focus on tailoring my calligraphy services to meet clients’ specific needs and ensure an elevated brand experience under a creative umbrella that resonates on a profound level with their audience.